Interviews with Leaders in Wales

Through our work, we meet many inspiring leaders. Here we share some of their insights and routes to success. 


Interviews with Marketing Leaders in Wales


In our third series of Interviews with Leaders in Wales, we're speaking with senior marketers.

Lately, we've seen a marked increase in demand for senior marketing roles and a greater desire for marketers whose skills are more all-encompassing rather than specialised. Our Q&As explore some of the reasons for these trends and explain how marketing leaders can adapt.

Sameer Rahman, Group Director of Data Science at Edit and Chair of the CIM Wales Board

As Group Director of Data Science at Edit, Sameer's specialty is using marketing data to generate insights which genuinely change how marketing and business operates at a fundamental level.   In the first of our Marketing Leaders Q&As, he explains what he believes is the biggest challenge facing marketers, and why today's marketers need to be 'T-shaped'.            

Anna Lewis, Co-founder and Director of Marsden/Mee

As co-founder and Director of branding and marketing agency Marsden/Mee, Anna Lewis thrives on adding insight, clarity and direction to her clients’ brands.

In this second Q&A of marketing leaders, Anna talks us through 15 years of brand building and describes 4 of her top marketing Ps: pace, passion, purpose and partnership.

Interviews with HR Leaders in Wales


In our second series of Interviews with Leaders in Wales, we've  been speaking to some inspirational HR leaders. 

With AI growing in popularity, a shift in employee needs and increased focus on workplace wellness, HR directors and managers face a number of challenges in their roles.  Read their stories and find out what they think of the current issues in HR.  

Gareth Creditsafe

Gareth Way - Chief HR Officer, Creditsafe

Gareth Way is the Chief HR Officer for Creditsafe Business Solutions, one of the only companies in Wales to feature in the  Sunday Times' UK’s Top 100 Companies to work for.  Initially aspiring to a career as a PE teacher,  Gareth explains how the transferable skills he learnt in the leisure industry have helped him achieve success as an HR leader.


Yvonne Murray - Head of HR, Cardiff Airport

Yvonne is the Head of HR for Cardiff Airport,  which handles over a million passengers a year. Since its purchase by Welsh Government in 2013, the airport has gone through significant improvements and growth.  Yvonne has seen the Airport’s workforce grow from 45 to 250 in less than a year and she talks about the diverse career journey that has led her to this curent role.

Rob Baker - Director of HR, University of South Wales

‘A man who puts the ‘human’ into human resources’, is how a colleague once described him. Rob Baker is a bona fide people person, a committed public servant and an exceptionally modest leader.

We were privileged to speak to Rob about the route his career has taken, his take on involving, rather than imposing change on, people, and his concerns about the loss of face-to-face contact in recruitment.  

Interviews with leading women in Wales


In our first series of Interviews with Leaders in Wales, we've spoken with women in senior roles across the business spectrum. 

Research by Grant Thorton earlier this year found that the proportion of senior business roles held by women in the UK has fallen from 21%  in 2016 to 19% in 2017. Gender disparity in the workplace is by no means a new issue, but it's one that's getting increasingly more attention.

Hannah Heath FCA - Finance Director, JoJo Maman Bébé

Hannah is the Finance Director for JoJo Maman Bébé, the maternity and baby wear retailer with 80 stores nationwide. When Hannah joined, the company was turning over £7-8 million; this has since increased by over 600%.                        

Lynda Campbell - Director of Culture Angel and LJC Associates

Lynda is Director of LJC Associates where she helps businesses to cultivate high performing cultures. As former Director in Wales for British Gas, Lynda managed the business' customer service transformation, leading it to become one of the best call centres in Europe.

Carys Hughes, Chief Financial Officer for Creditsafe Business Solutions

Carys is The Group Chief Financial Officer for Creditsafe Business Solutions the world’s most used provider of company credit reports. After securing a place on the PwC graduate scheme, she went to work in Rwanda for Save the Children, a move she says that kickstarted her financial career.