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What skills does your marketing professional need?

If you want marketers to drive change in a business environment dominated by change, you need to make sure they have the right up-to-date skills. But first and foremost, you need to make sure you understand the value marketers can bring to your organisation. In our current climate, marketing is not an expendable cost; it’s an essential profit-making investment. To understand the skills you should look for, understanding and accepting this, is a critical first step. But what skills deliver t...


7 November 2018

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